Brand Marketing Manager - Head Office (Scotland)




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Reference: 5760

We have been instructed to recruit for a dynamic and market leading Pharmaceutical company who have a range of products across various markets. If you are looking to work in an innovative and tenacious environment as a Brand Marketing Manager, then this position may be for you. The purpose of this role is to assume marketing responsibility for specified product/products, with the objective of maximising sales and profit potential for each product.
Relocation allowance on offer for experienced Pharma Marketeers.

Essential Requirements:
You should ideally have a minimum of 2 years’ experience in brand management (or equivalent).
A degree in life sciences or marketing (or equivalent).
Ideall ABPI Code of Practice trained and certified.
You must speak good English, have good communication and presentation skills and be able to work within cross-functional teams.

Role Responsibilities:
Develop and implement marketing strategy for products within the job holder’s responsibilities.
Produce and monitor the implementation of strategic marketing plans, ensuring that stated objectives are met on schedule and within approved budgets.
Develop annual and five-year forecasts for each individual product.
Develop launch plans for new indications, line extensions and formulations.
Gather continuous intelligence on each product’s performance, competitors and customer attitudes, proposing appropriate actions as the market environment changes.
Develop and maintain contact with sales people and key customers through regular field contact, especially focusing on relationships with key opinion leaders and the Field Management Team.
To be fully conversant with all sales databases and market research tools available.
To proactively maintain and update market knowledge with regard to both competitors and the NHS.
Maintain full accountability for the correct and effective management of all budgets associated with your product/products.

Required Competencies/Skills:
IT literate with strong analytical skills.
Flexible “can do” attitude needed to thrive in a fast-growing company.
Drive to ensure success.
Self-motivation, persuasiveness and competitiveness.
Good organisational skills.

Recruitment Process:
2 stage process.

Highly competitive package + bonus/bens.

Evolve Selection is a leading UK recruitment and contract sales organisation (CSO), operating within the Pharmaceutical, Healthcare and Medical Device sectors. We offer a highly comprehensive range of permanent recruitment and flexible contract sales solutions.

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